Beauty Products

Each year in the Good Housekeeping Institute Beauty Lab, we rigorously test skincare products, from moisturizers to cleansers, exfoliators, anti-aging treatments, and more from drugstore to high-end beauty brands and everything in between. Below are our top picks, proven to to be the top performers in their categories. Each has been thoroughly evaluated or tested by the Lab’s scientists for efficacy and safety.

For our testing, we send label-masked products from hundreds of brands to a panel of thousands of women across the country and solicit real, unbiased feedback from consumers with a range of skin types. We also take scientific measurements in the Lab using instruments to evaluate the results, such as the Corneometer, the Corneometer, which measures skin’s moisture levels, and the Visia Complexion Analyzer, a digital imaging device that can track changes in skin, including the size and depth of wrinkles, pore count, and dark spots.